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filling the void

Thursday, February 28, 2008

The Wind

I was checking out gizmodo today, which I normally don't do (I read engadget instead, they are almost the same), when I came across this. It's an excellent (and apparently award winning) advertisement about wind power. At the beginning it just seems good, but when they hit the punch line, and for a couple of minutes after, it dawns on you that it's not only good, but it is in fact excellent. It is both subtle and yet at the same time clear.
Everyone can get it, but unless you think of it before hand, the genius of the portrayal will not be immediately visible.
I suggest you check it out for yourselves:

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